This is branch of the Grenadier Guards Association, which support ex-servicemen and women and their families. The majority of members are over 65 and the branch has never been able to raise sufficient funds to purchase a branch standard and union flag. The standard identifies the branch and its members when attending parades and funerals. This award will fund these items, and those who march behind or bear the standard or union flag will experience a greater sense of pride from the added recognition.